Is it fun, easy, eventful, and jump on the bandwagon gotta have it kind of stuff? Does it go on my Facebook page? The answers to these questions must be yes in order for the next interactive product to make noise or undermine the conventional wisdom that says their is no new new. Twitter did it. Facebook, with it 5,000 apps and counting is the backdrop, and if you're not a product on the Facebook platform....well you'll have to go to the big Google meeting in Mountain View, CA. Or you can go anyway because you'll want to be on this new Open Social platform too.