Gaming

Robocop Microsite & Immersive Training Games
Sr. Producer
Agency: bpg
Client: Sony

THE MICROSITE Omnicorp.com
Imagine if Apple merged with Halliburton. What if that clean, white look belied a world of dark intentions? To unearth the truth, the site explores the four key departments of the company structure. A Product gallery showcases “The Ultimate Line of Defense”; Projects introduces The Omni Foundation, home for bio-mechatronic research; and Progress shares futuristic Press Mentions. But the site’s real treat comes as we encourage users to play a critical part by volunteering for the RC-2000 Program.

The RC-2000 Program
Original games invited users to find out what it’s like to become a Robocop by immersing themselves in 1st-person POV training exercises, two of which were created in-house by bpg Interactive with inventive technology.
In “Calibration,“ volunteers mastered a bio-mechatronic limb. After synching their mobile with the site, users remotely controlled the Robocop arm by tilting their device, gradually fine-tuning new motor skills.
“Analysis” created a crime scene that played out in a Head-Up Display. Users locked in their POV via their webcam, which then tracked line of sight as they hunted for evidence that generated instant in-HUD feedback.

Neopets.com Redesign
Sr. Producer

Led full redesign of Neopets.com to make it easier to discover and play games, interactive products and connect with other users on the platform. Game play, time spent and overall site traffic increased over 25% after deployment of the redesign.

Nickelodeon Games
Facebook Game: Treasure Keepers
Sr. Producer

Supervised vendor and internal stakeholders to develop and deploy Nickelodeon's first social game, Treasure Keepers. The game leveraged legacy Neopets IP and served loyal and new users featuring cross-promotional paid tie-ins between Facebook & Neopets.com.

Nickelodeon / Neopets MMOG: Battledome
Sr. Producer

Battledome is a multi or single player browser-based MMOG compatible on desktop and mobile (iOS and Android). In game, players acquire weapons, abilities, choose AI opponents or battle their online friends. Within 30 days of launch, the Battledome had over 100M game plays and over 50,000 DAUs.