Robocop Microsite
Agency: bpg
Client: Sony
Sr. Interactive Producer
THE MICROSITE Omnicorp.com
Imagine if Apple merged with Halliburton. What if that clean, white look belied a world of dark intentions? To unearth the truth, the site explores the four key departments of the company structure. A Product gallery showcases “The Ultimate Line of Defense”; Projects introduces The Omni Foundation, home for bio-mechatronic research; and Progress shares futuristic Press Mentions. But the site’s real treat comes as we encourage users to play a critical part by volunteering for the RC-2000 Program.
Imagine if Apple merged with Halliburton. What if that clean, white look belied a world of dark intentions? To unearth the truth, the site explores the four key departments of the company structure. A Product gallery showcases “The Ultimate Line of Defense”; Projects introduces The Omni Foundation, home for bio-mechatronic research; and Progress shares futuristic Press Mentions. But the site’s real treat comes as we encourage users to play a critical part by volunteering for the RC-2000 Program.
The RC-2000 Interactive Mobile Game
Original games invited users to find out what it’s like to become a Robocop by immersing themselves in 1st-person POV training exercises, two of which were created in-house by bpg Interactive with inventive technology.
In “Calibration,“ volunteers mastered a bio-mechatronic limb. After synching their mobile with the site, users remotely controlled the Robocop arm by tilting their device, gradually fine-tuning new motor skills.
“Analysis” created a crime scene that played out in a Head-Up Display. Users locked in their POV via their webcam, which then tracked line of sight as they hunted for evidence that generated instant in-HUD feedback.
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