Modern Family - USA Premiere
Agency: bpg
Client: USA Network, Target, Microsoft
Sr. Creative Producer
To drive awareness of the hit comedy’s new syndication home, we created two content rich “super fan” experiences, each an original digital extension to a big, multiplatform sponsorship deal: Mofy Nation brought to you by Microsoft, and “Families Welcome” by Target. Led design, development including UGC video contest, meme generator, video & photo galleries, and sweepstakes.