Clevver Festival Diaries
Agency/Studio: Defy Media
Client (T-Mobile, Pandora)
Director Integrated Marketing, Program Development
Clevver is the #1 news and entertainment brand on YouTube. At its core Clevver is about connecting with fans on a deep level with personality-driven content connecting with over 16MM young women. Coachella is Clevver's biggest event of the year (22MM+ cross-platform views in 2017) where they bring their digital audiences along on an epic adventure to the desert for the sights, sounds and tastes of the biggest music festival on the planet. In 2017 I led development of Clevver's first Coachella tentpole event working closely with the Clevver brand team and marketing & sales teams to create a unique video and social offering which paved the way for their first music video and a custom Coachella experience.